> For the complete documentation index, see [llms.txt](https://docs.agentalk.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.agentalk.io/campaigns/manage-leads-and-priorities.md).

# Manage leads and priorities

View and manage leads within an active campaign to monitor call outcomes and take action on individual contacts.

After activating a campaign, each contact becomes a lead. You can review lead statuses, track call attempts, and manage leads directly from the campaign view.

### Before you start

You need the following before you begin:

* An active campaign with at least one lead. See [**Create an outbound campaign**](/campaigns/create-an-outbound-campaign.md).

### **Open the campaign and view leads**

Start by accessing the campaign where you want to manage leads.

1. Go to **Campaigns** from the sidebar.
2. Select your campaign.
3. Open the **Leads** tab.

<figure><img src="/files/rmzV9ztDRzhZHvVAxHAp" alt=""><figcaption></figcaption></figure>

Here, you can see all leads included in the campaign.

<figure><img src="/files/fkAxwbStLC1BI49VoQ8P" alt=""><figcaption></figcaption></figure>

Each lead displays:

* Name
* Phone number
* Lead status
* Status in campaign
* In call
* Last attempt
* Actions

After opening the campaign, you can perform any of the following actions depending on your needs.

### Understand lead statuses

Each lead shows its current call status.

<table><thead><tr><th width="337.20001220703125">Status</th><th>Meaning</th></tr></thead><tbody><tr><td>Pending</td><td>The lead has not been contacted yet.</td></tr><tr><td>Dialing</td><td>A call is currently being placed.</td></tr><tr><td>Answered</td><td>The contact answered the call.</td></tr><tr><td>No answer</td><td>The contact did not pick up.</td></tr><tr><td>Busy</td><td>The line was busy.</td></tr><tr><td>Failed</td><td>The call could not be completed.</td></tr><tr><td>Completed</td><td>The call flow finished successfully.</td></tr></tbody></table>

These statuses help you track progress and identify which leads require follow-up.

### **Take action on a lead**

Use the action icons to manage individual leads directly from the list.

1. Locate the lead.
2. Use the available controls in the **Actions** column.

<figure><img src="/files/v7lvjdHm7CGcIFalhS7x" alt=""><figcaption></figcaption></figure>

You can:

* Set priority
* Schedule a follow-up call
* Edit custom fields
* Block the lead

### **Manage priority and follow-ups**

Update priority levels and schedule follow-ups to control how leads are handled and when they are contacted.

#### Set priority

Assign a priority level to control the order in which leads are contacted.

1. Click **Set** **Priority**.
2. Select a predefined level or enter a custom value.
3. Click **Save** to apply changes.

{% hint style="info" %} <mark style="color:$info;">**Priority levels**</mark>\
Priority helps you rank leads based on importance.

* Low (50): Cold leads
* Normal (100): Default priority
* High (150): Hot leads
* Urgent (200): VIP leads

You can also assign a custom priority value from 0 to 999.
{% endhint %}

<figure><img src="/files/jdydEKZoMwBqUvwZqXo5" alt=""><figcaption></figcaption></figure>

#### Schedule a follow-up

Schedule a future call to contact the lead at a more appropriate time.

1. Click **Schedule** F**ollow-Up**.
2. Choose a quick option or set a custom date and time.
3. Click **Schedule** to confirm or **Clear** to remove the selection.

{% hint style="info" %} <mark style="color:$info;">**Follow-up scheduling**</mark>\
You can schedule a future call using options like:

* Tomorrow at 09:00
* Next week

Or define a custom date and time.
{% endhint %}

<figure><img src="/files/TxF5miNsHdCLOYV78o8Y" alt=""><figcaption></figcaption></figure>

#### Edit custom fields

View or update additional data associated with the lead.

1. Click **Custom Fields**.
2. Select **+ Add New Field** to create a field (if none exist)
3. Update values as needed.
4. Click **Save to modify** to apply changes.

{% hint style="info" %} <mark style="color:$info;">**Custom fields behavior**</mark>\
Custom fields are typically updated automatically during calls.

You can also add or edit fields manually from this panel if needed.
{% endhint %}

<figure><img src="/files/K4lvFXJBJFpyfsdaEG9X" alt=""><figcaption></figcaption></figure>

#### Block a lead

Prevent further contact attempts for a specific lead.

1. Click **Blocked**.

<figure><img src="/files/BTKxn9SAegAnNoaL8CEL" alt=""><figcaption></figcaption></figure>

This prevents future calls to the lead and updates its status to **Blocked**.

### **View call attempt history**

Review all call attempts made to a lead to understand past interactions.

To review previous call attempts for a lead:

1. Go to the **Call Attempts** tab.
2. Review the list of attempts.

<figure><img src="/files/YcimvpYh7LzEE99O661r" alt=""><figcaption></figcaption></figure>

Each entry shows:

* Status (e.g., No answer, Failed)
* Contact name
* Phone number
* Attempt number
* Date and time
* Duration
* Actions

This helps you track how many times a lead has been contacted and the outcome of each attempt.

### **Monitor campaign performance**

Use the **Statistics** tab to track overall campaign results.

<figure><img src="/files/KLsPCxtvilO89W1GReVV" alt=""><figcaption></figcaption></figure>

You can view:

* Total leads
* Completed calls
* Failed calls
* Success rate
* Total attempts

This helps you evaluate campaign performance and optimize your strategy.

### Next steps

Here are the recommended next steps after completing this guide:

* [**Listen to and join live calls**](/monitoring-and-analytics/listen-to-and-join-live-calls.md): Watch active calls from this campaign in real time.
* [**Review call history and logs**](/monitoring-and-analytics/review-call-history-and-logs.md): Access full call records and transcripts after calls complete.


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